In this episode of The Silvercore Podcast, Travis sits down with Mark Stenroos who is the creator of the iHunter mobile app which allows hunters to see where crown land is in their area. Based out of Calgary, AB iHunter has made its was through all the provinces in Canada and into many of the US States.  If you are planning a hunt, want to find the best sites to forage for morels, or are looking for legal land where you can shoot a firearm, the iHunter app covers all of these bases and more.  If you have ever wanted to start your own business, Mark Stenroos talks about what it takes to be an entrepreneur in todays environment. 

 

If you have a story that would be of value to the Silvercore audience, or know someone who does, email us at podcast@silvercore.ca.  We would love to hear from you!

 

Topics discussed in this episode:

 

  • Intro [00:00:00 - 00:02:42] 
  • How iHunter was created [00:02:42 - 00:05:30]
  • Working full-time at iHunter, getting out for hunting & support on the app for hunters [00:05:30 - 00:10:00]
  • Using the synopsis and ease of the iHunter app [00:10:00 - 00:10:56]
  • Fine tuning features in iHunter, filters, WMU’s, crown land & hunting regulations [00:10:56 - 00:14:36]
  • Benefits of iHunter & access in Canada & the US [00:14:36 - 00:20:06]
  • Bringing value to the customer & social media login [00:20:06 - 00:22:08]
  • Chat feature on iHunter & waypoint sharing [00:22:08 - 00:24:11]
  • Using iHunter via your web browser & using different overlays [00:24:11 - 00:27:21] 
  • Backroad Mapbooks integration with iHunter & WMS map layers [00:27:21 - 00:30:33]
  • Burns map, mushroom hunters & online training [00:30:33 - 00:32:19]
  • The tech world & the work put in to create iHunter [00:32:19 - 00:36:39]
  • Using iHunter to its full potential & private vs public land [00:36:39 - 00:40:21]
  • E-scouting, satellite imager & waypoints [00:40:21 - 00:41:52]
  • ProTools & minimizing battery usage [00:41:52 - 00:44:11]
  • iHunter across Canada & gathering of data [00:44:11 - 00:46:43]
  • Reliance of government data & regulations & iHunter as a quick reference [00:46:43 - 00:50:06]
  • Jenny Li from Chasing Food Club & helping people vs monetization [00:50:06 - 00:51:44]
  • Making a positive impact & negative aspects [00:51:44 - 00:54:56]
  • Hunting on the decline [00:54:56 - 00:57:00]
  • Monetization, providing a quality product & value to the customer   [00:57:00 - 01:00:59]
  • Outro [01:00:59 - 01:03:14]

 

 

Explore these Resources

In this episode, we mentioned the following resources which may be beneficial to you:

 

  • Silvercore [00:00:10] [00:00:21] [00:00:24] [00:00:31] [00:00:52] [00:01:18]
  • Bradley Smoker [00:00:48] [00:00:59] [00:01:08] [00:01:20]
  • iHunter [00:01:36] [00:06:41] [00:10:10] [00:10:38] [00:11:14] [00:12:41] [00:14:40] [00:20:59] [00:25:23] [00:28:53] [00:30:13] [00:32:58] [00:33:59] [00:36:40] [00:37:56] [00:38:48] [00:47:41] [00:47:55] [00:49:45] [00:49:57][00:51:18] [00:57:58] [01:02:39]
  • Guerrilla marketing [00:04:44]
  • Bass Pro [00:04:46]
  • BC Hunting Synopsis [00:12:51]
  • Crown land [00:12:37] [00:12:39] [00:12:42] [00:14:02] [00:15:22] [00:15:34]
  • OnX [00:19:20] [00:19:21] [00:20:27]
  • Firebase [00:22:27] [00:22:29]
  • Waypoint [00:24:04]
  • Papagraphic [00:25:27]
  • Backroads Mapbooks [00:27:44] [00:28:19]
  • WMS Map [00:25:07] [00:28:50] [00:30:11] [00:30:31] [00:31:24] [00:44:23] [01:01:22]
  • TMS Web Map [00:25:08]
  • GPX [00:40:55] [01:02:32] [01:02:37]
  • Garmin [00:40:59]
  • Magellan [00:40:59]
  • ProTools [00:42:19]
  • GoPro [00:43:49]
  • LEH [00:46:57]
  • Chasing Food Club [00:50:21] 
  • BHA [00:50:22] [00:51:06]
  • AFTA [00:51:06]
  • BCWF [00:51:07]
  • MWF [00:51:08]

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